• Luiza Guastala

Keyword research should be the basis of any online marketing campaign.

The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.

Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?


So the first thing you will need to do is find suitable, related phrases for their business.

You can always start with some simple brainstorming. Look at what the main focuses are on the website and jotting down keywords.


Neil Patel's Ubersuggest is great for helping you discover new keywords. To get started, simply enter the keyword or phrase in the tool.

Let’s say we’re researching Social Media Marketing. Input the phrase and click Search.

And to make things a bit easier Ubersuggest generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google.

  • Search volume – number of searches the keyword has during a month

  • SEO difficulty – estimated competition in organic search

  • Paid difficulty – estimated competition in paid search

  • Cost per click – average cost per click for a Google Ad

You’re also provided an overview of what it takes, on average, in terms of backlinks and domain score, to reach the first page of Google for the keyword. This is located above a chart displaying the keyword search volume, both for desktop and mobile, over the past 12 months.

Google AdWords Keyword Tool

The next tool up is the commonly referenced Google AdWords Keyword Planner.

If you have a Google account and, better yet, an AdWords account, I would suggest signing in to those once you arrive on the Google AdWords Keyword Tool to get better results.

Free e-books on Keyword Research

  1. Learning SEO from the Experts – Hubspot never fails to impress, especially when it comes to educating the masses on digital marketing. This guide has a lot of basic, helpful insights on keyword research that any marketer can use.

  2. Search Engine Optimization for beginners – If you’re looking for a one-stop masterclass for all things SEO and keywords, read this e-book. You won’t be able to put it down.

Source: Neil Pattel

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  • Luiza Guastala

You might be asking yourself,

Why is my marketing strategy so important? Using the same concepts and ideas time and time again will leave you with an obsolete marketing plan. Adding life to your marketing strategy and reevaluating it on a regular basis will help you stand out from competitors.

It’s never too late to evolve and revise your marketing strategies. Check out the methods to spice up your strategy listed below, so your startup doesn’t sink!

Keep Up With Trends

As times change, so do trends. As a serial entrepreneur, I know this all too well. Consumers want convenient and unique business experiences that stand out. Keeping up with the latest marketing trends can help your brand stick out to potential and current customers.

Find out what people are searching in your industry. Consider using search engine optimization (SEO) to find search patterns and keywords. Utilizing SEO information can improve website traffic and rankings.

Subscribe to blogs, journals, and other network-related reports to keep up with trends. Reading posts from others may help trigger new marketing ideas for your business.

Don’t Be Afraid To Automate

As a busy business owner, you don’t have room in your schedule to waste time manually sending emails or posting online. Don’t be afraid to automate your tasks to cut down on lost time and expand your marketing strategies.

Get ahead of the game by automating your day-to-day marketing responsibilities. Consider using marketing tools to help automate social media posting and email marketing. For example, you can utilize a social media management system to schedule your posts ahead of time.

Add life to your marketing strategy by tailoring marketing to customers’ buying preferences.

Consider using automated email marketing to send offers based on the customers’ purchasing history.

Utilize Social Media

You probably know about the huge role social media plays in marketing—it's everywhere. And, it’s not something you can ignore.

Luckily, most social media platforms, such as Facebook and Instagram, are free marketing tools with low-cost advertising options. Platforms allow you to convey your message and engage with customers without costing an arm and a leg like other marketing outlets.

Having social media accounts for your business is not sufficient enough. You need consistent platforms that represent your business as a whole.

Update information on your accounts on a regular basis. Make sure information like your hours, pictures, and address are accurate. You wouldn’t want a customer going to the wrong address, would you?

In addition to making sure social media information is accurate, you also want to regularly post fresh content.

Posting frequently about new products, sales, or events shows your followers what your business is up to. You can create posts that are engaging by posing questions to customers, uploading images of your product or service, and linking to your blog articles.

Get Out More

Whether you have a storefront or operate a home-based business, it’s crucial that you let potential customers know who you are. However, customers do not always come directly to you. The more people who see you, the better off your business will be. It’s time to get out more!

Consider participating in local community events. Select the events you attend based on your product or service.

For example, if you make handmade jewelry, you might participate in a craft show. Attending events around your community exposes you to a variety of potential customers, allows you to showcase your product or service, and lets people get to know who you are.

Bring items to sell and information about your business wherever you go, such as brochures or business cards. Even if a potential customer doesn’t purchase from you, providing information will get your business on their radar.

Another way to remind leads about your business is to follow up with emails. During events, offer email signups and give out rewards to potential customers who give you their emails.

You should not limit marketing your business to just face-to-face interactions. Take it a step further and establish a web presence for your business. Create an interactive business website or blog to connect with potential customers and get the word out about your business. Along with your website, being active on networking or social media sites, like LinkedIn or Twitter, can help build brand awareness. The more interaction, the better.

Prioritize Customers

Without loyal customers, your business does not exist. According to one source, 65% of a company’s business comes from existing customers. Retaining customers is just as important, if not more, than attracting them. Your marketing strategy should prioritize customers.

Spice up your marketing strategy by making customers your number one priority.

Set yourself apart from your competitors by how you treat your customers.

What makes you different?

How do you handle customer concerns? Pinpoint ways to go above and beyond for your loyal customers.

Change up your normal strategies and hone in on ways to improve customer experiences.

The key to retaining customers is putting customers first. Provide efficient customer service by listening to customers’ needs, responding to positive (and negative) reviews, and employing friendly workers.

Prioritizing customers and building a solid returning customer base can lower your customer acquisition cost and improve your customer lifetime value. Because of their loyalty to your business, repeat customers can help increase sales and grow your small business.

Source: Mike Kappel

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People often have the wrong idea that visual identity is a more fancy name for the company logo. What is not true. Your professional logo is part of the visual identity of your brand, but it's not limited to that.

At Nomad, we define a company's visual identity as a set of design items such as the logo, typography, graphic illustrations and vectors, colors, as well as some non-tangible aspects, such as sensations and values ​​to be transmitted that are used in the company's communication materials.

From these elements, we create the brand's Visual Style Guide or Visual Brand Book.

It's a document that will guide us designers so that the brand is correctly applied to graphic materials (institutional and commercial), on the website, on social networks, on signs and facades, on employees' uniforms, on vehicles and at any point of contact that the brand has with its stakeholders.

What is the importance of developing a visual identity?

Visual identity is what generates the first impact on the public. It is through it that your customers and prospects will understand, subjectively, the company's message, values, and personality. Therefore, we can affirm that a well-built visual identity is the strength and security of the brand.

All the care we have when we get ready for an interview, for a party is partly to make a good first impression, isn't it? The visual identity of the brand is what makes the first impression, just like your bomb outfit for that first date.

For you to better understand this importance, think of famous brands, like McDonald’s, Apple, or Nike. Most people can recognize it only by the logo and its colors. These companies don't even have to keep their name close to design.

Now, in order to build a successful visual identity, you need to be careful when choosing the colors, typography, and shapes that best reflect your business. It is also necessary to print the company's differentials, align it with the idea of ​​marketing segmentation, and build up your branding strategy in all different media platforms.

What are the differences between visual identity and branding?

The two elements may be within the same spectrum, but they differ greatly.

Check it out below:

Visual identity

It is the set of all visual aspects that accompany a product, company, or service. It usually contains the colors, and the communication contents, textures, icons, shapes, symbols, and the logo generated from these elements.


We can define branding as the set of strategies and elements of management aimed at consolidating and growing the brand. These aspects include the posture, personality of the company, storytelling, and the way it wants to be seen by its customers.

The purpose of branding is to arouse positive and targeted sensations to attract the company's desired audience. When done well, it makes the brand respected and well-liked by people, so that it is the first thing that comes to the mind of the brand-persona when it thinks about the product or solution that your company offers.

What criteria should be considered when creating a visual identity?

First of all, know that a visual identity must be created by an experienced designer who works with exclusive resources, which are really aligned with your company.

Hiring websites that make logos in five minutes for very low prices are tempting at first, but it can cause problems in the future and it's not really reliable. That's also because there is a risk that other companies will have parts very similar to yours. It will never be unique.

It is also necessary that the designer has the freedom to make a detailed study of the company, analyzing the elements of its culture. In this way, (s)he will try to translate into images what the mission, vision, and values ​​of a brand say, for example.

Another relevant point is the study of the target audience. It's important to aim your design towards its possible customers, attract them, and talk to them.

If you're interested in a unique visual identity and branding strategy please don't hesitate to contact us here or through DM on here.

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