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  • Luiza Guastala

OK, let’s talk pure SEO.

SEO stands for Search Engine Optimization. This is the process used to help your website rank higher on search engines like Google. Why is it important? It comes down to visits – having good SEO practices helps people find your website way more easily.

When Google is there positioning your website, it doesn’t give a damn which website builder you use. There, I said it.

Choosing a website builder is hard, especially with so many options out there. It’s even more difficult here, given how Wix, Squarespace, and WordPress are all excellent platforms.

For starters, Wix is an all-round website builder. We use it a lot!

It uses drag-and-drop design to help you personalize your site with ease, without touching a line of code. It’s best for tech beginners who want some creative control.

Squarespace is like Wix’s more fashionable sibling. We’re not saying it’s better, but it’s the best platform for design, supplying the most stunning themes around. However, it requires a bit more creative and technical effort than Wix.

Finally, WordPress is self-hosted software. This means you need to find a web hosting yourself (it’s like an internet rental space for your website), and you need to code everything, too. WordPress is for tech-savvy users who want total freedom.

Wix makes SEO Super Easy Overall (see what we did there).

It uses an ‘SEO Wiz’ to guide you through the process, helping to create a personalized strategy (after you pick a few keywords that best describe your website).

On top of that, both Wix and Squarespace provide basic features for improving your website’s SEO. These include:

  • Updating URLs – so users can find each of your web pages more easily

  • Customizing meta descriptions – what Google displays on the results page

  • Editing image alt tags – helps Google identify what an image is and how to categorize it

However, where Squarespace falls short is its lack of an SEO specific app and best practice prompts (both of which are provided by Wix). So you’re better off sticking with Wix if you want your site to scale search engines more effectively.

WordPress gives you plenty of freedom when it comes to SEO, but as usual, it demands far more technical prowess compared to the other builders. There’s no real limit to what you can customize in order to help your SEO performance, but we recommend installing the plugin ‘Yoast’ at the very least.


Choose your builder for your needs and skills and start your digital journey today!


Hope this article helped, for more social media and digital marketing tips please follow our Instagram account: @nomadcreativeagency.


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  • Luiza Guastala

Publish posts, control the number of publications, number of likes, number of comments, likes, and views. Interact with everyone and, at the same time, analyze data and make necessary changes.


All of these steps are essential for the development and growth of an account on social networks. Along with this, being able to interpret the metrics is one of the most important steps in this management.


By choosing to use a tool for the management of social networks, you optimize your time, improve the quality of publications, and even automate some processes that you had to do manually.


What are the best tools for managing social networks?


1. Social Sprout


Sprout Social was created by one of the best-known names in Digital Marketing: Neil Patel. It allows you to perform standard monitoring of social networks and even schedule posts. In addition, it offers metrics tracking and some other analytical functions.


It is also possible to manage keywords and hashtags, in addition to following everyone who is talking about the brand on social networks. This tool is paid and ideal for teams and agencies, as it allows the management of different accounts at the same time.


2. Canva

This tool is extremely useful, especially for those who want to create creative layouts with a more attractive design. It is available in the free or paid version, with a few more features.


Very easy and intuitive, you can work with it without major difficulties. Among the possibilities is the creation of logos, business cards, and posts for social networks. You can search the list of ready-made templates for whatever you like or create layouts from scratch.


3. CoSchedule


The common thread between pretty much any social scheduling tool is the same: Saving time.


CoSchedule emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress, the platform allows brands to publish and push content to social media simultaneously.

Additionally, CoSchedule provides a comprehensive “Top Content Report” which documents social shares and engagement. This is a fantastic feature for content creators looking to figure out which pieces are resonating most with readers.


4. Plann


Plann lets you draft, preview, design, schedule, and prepare to post to Instagram from one all-inclusive app. It's a powerful social media scheduling app that will help you out a lot when it comes to planning your future posts.


5. VSCO


Because Instagram is a highly visual social media platform, a successful strategy using it is dependent on your creating stunning visual content. VSCO empowers Instagrammers of all skill levels to edit images and video so that they look as though they were produced by a professional. The platform, available on iOS and Android, is a pleasure to use because it is so sleek and intuitive.


6. Linktree


In a move that's somewhat controversial, Instagram allows users only one opportunity to link out of the platform to another website. But there's a solution: Linktree is a free tool that turns one link into many by creating an intermediate landing page. This page allows visitors to choose where they land on the target website.

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  • Luiza Guastala

Did you know that colors convey sensations? ⁣

It is only after researching the psychology of each of them that we choose which ones to use for a client's visual identity. ⁣

I know that defining a color palette is difficult, so I chose a few examples explaining the meaning of some so you can understand it a bit better:


YELLOW


Yellow is used when we want to have fun. Because it's a strong color, it draws a lot of attention!

This color gives attention, joy, hunger, and summer heat.



It also represents happiness, and optimism, of enlightenment and creativity, sunshine and spring.


BLUE


Blue is a widely used color when you want to convey credibility and trust. In lighter tones, it conveys a feeling of lightness and credibility. In darker tones, it shows security and power.



Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional.


WHITE


The color white is the purest of all. It refers to clarity, simplicity, and elegance. It also conveys a lot of modernity and professionalism.




This color is great for communicating in an elegant way, with harmony and delicacy. White represents purity or innocence.



BLACK


Black is one of the most elegant colors and brings the idea of sophistication, modernity, and luxury. It is usually harmonized with minimalist designs and conveys a sense of status. It also has a symbolic meaning of mystery.



PURPLE


This color is directly linked to nobility. It conveys power, wisdom, and respect, but it is also the color of creativity and innovation. It is a strong and powerful color.







GREEN


Because it is directly connected to nature, green is a color that brings the feeling of harmony, tranquility, and lightness. It also refers to hope and serenity. It makes the consumer feel that he is getting something worthwhile.




VERMELHO


According to color psychology, red promotes excitement and also hunger. So it is widely used to get people to take action. Encourages consumers to buy! The color red is most associated with energy, passion, and action. ... Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Enhances human metabolism, increases respiration rate, and raises blood pressure.




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