• Luiza Guastala


Did you know that colors convey sensations? ⁣

It is only after researching the psychology of each of them that we choose which ones to use for a client's visual identity. ⁣

I know that defining a color palette is difficult, so I chose a few examples explaining the meaning of some so you can understand it a bit better:


Yellow is used when we want to have fun. Because it's a strong color, it draws a lot of attention!

This color gives attention, joy, hunger, and summer heat.

It also represents happiness, and optimism, of enlightenment and creativity, sunshine and spring.


Blue is a widely used color when you want to convey credibility and trust. In lighter tones, it conveys a feeling of lightness and credibility. In darker tones, it shows security and power.

Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional.


The color white is the purest of all. It refers to clarity, simplicity, and elegance. It also conveys a lot of modernity and professionalism.

This color is great for communicating in an elegant way, with harmony and delicacy. White represents purity or innocence.


Black is one of the most elegant colors and brings the idea of sophistication, modernity, and luxury. It is usually harmonized with minimalist designs and conveys a sense of status. It also has a symbolic meaning of mystery.


This color is directly linked to nobility. It conveys power, wisdom, and respect, but it is also the color of creativity and innovation. It is a strong and powerful color.


Because it is directly connected to nature, green is a color that brings the feeling of harmony, tranquility, and lightness. It also refers to hope and serenity. It makes the consumer feel that he is getting something worthwhile.


According to color psychology, red promotes excitement and also hunger. So it is widely used to get people to take action. Encourages consumers to buy! The color red is most associated with energy, passion, and action. ... Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Enhances human metabolism, increases respiration rate, and raises blood pressure.

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