• Luiza Guastala

Google doesn't care which website builder you use

OK, let’s talk pure SEO.

SEO stands for Search Engine Optimization. This is the process used to help your website rank higher on search engines like Google. Why is it important? It comes down to visits – having good SEO practices helps people find your website way more easily.

When Google is there positioning your website, it doesn’t give a damn which website builder you use. There, I said it.

Choosing a website builder is hard, especially with so many options out there. It’s even more difficult here, given how Wix, Squarespace, and WordPress are all excellent platforms.

For starters, Wix is an all-round website builder. We use it a lot!

It uses drag-and-drop design to help you personalize your site with ease, without touching a line of code. It’s best for tech beginners who want some creative control.

Squarespace is like Wix’s more fashionable sibling. We’re not saying it’s better, but it’s the best platform for design, supplying the most stunning themes around. However, it requires a bit more creative and technical effort than Wix.

Finally, WordPress is self-hosted software. This means you need to find a web hosting yourself (it’s like an internet rental space for your website), and you need to code everything, too. WordPress is for tech-savvy users who want total freedom.

Wix makes SEO Super Easy Overall (see what we did there).

It uses an ‘SEO Wiz’ to guide you through the process, helping to create a personalized strategy (after you pick a few keywords that best describe your website).

On top of that, both Wix and Squarespace provide basic features for improving your website’s SEO. These include:

  • Updating URLs – so users can find each of your web pages more easily

  • Customizing meta descriptions – what Google displays on the results page

  • Editing image alt tags – helps Google identify what an image is and how to categorize it

However, where Squarespace falls short is its lack of an SEO specific app and best practice prompts (both of which are provided by Wix). So you’re better off sticking with Wix if you want your site to scale search engines more effectively.

WordPress gives you plenty of freedom when it comes to SEO, but as usual, it demands far more technical prowess compared to the other builders. There’s no real limit to what you can customize in order to help your SEO performance, but we recommend installing the plugin ‘Yoast’ at the very least.

Choose your builder for your needs and skills and start your digital journey today!

Hope this article helped, for more social media and digital marketing tips please follow our Instagram account: @nomadcreativeagency.

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