• Luiza Guastala

Keyword Research

Keyword research should be the basis of any online marketing campaign.

The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.

Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?


So the first thing you will need to do is find suitable, related phrases for their business.

You can always start with some simple brainstorming. Look at what the main focuses are on the website and jotting down keywords.


Neil Patel's Ubersuggest is great for helping you discover new keywords. To get started, simply enter the keyword or phrase in the tool.

Let’s say we’re researching Social Media Marketing. Input the phrase and click Search.

And to make things a bit easier Ubersuggest generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google.

  • Search volume – number of searches the keyword has during a month

  • SEO difficulty – estimated competition in organic search

  • Paid difficulty – estimated competition in paid search

  • Cost per click – average cost per click for a Google Ad

You’re also provided an overview of what it takes, on average, in terms of backlinks and domain score, to reach the first page of Google for the keyword. This is located above a chart displaying the keyword search volume, both for desktop and mobile, over the past 12 months.

Google AdWords Keyword Tool

The next tool up is the commonly referenced Google AdWords Keyword Planner.

If you have a Google account and, better yet, an AdWords account, I would suggest signing in to those once you arrive on the Google AdWords Keyword Tool to get better results.

Free e-books on Keyword Research

  1. Learning SEO from the Experts – Hubspot never fails to impress, especially when it comes to educating the masses on digital marketing. This guide has a lot of basic, helpful insights on keyword research that any marketer can use.

  2. Search Engine Optimization for beginners – If you’re looking for a one-stop masterclass for all things SEO and keywords, read this e-book. You won’t be able to put it down.

Source: Neil Pattel

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